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YOUTUBE
Target a custom audience in a relevant location with video advertising on YouTube.
Optimization: Campaigns are optimized for Video Completion Rates.
Campaigns are based on a CPV (Cost per View) model.
TARGETING
Interests: Ads can be served to users who are pre-defined to have certain interests.
This is based on browsing history, the content they are viewing, and other recent behaviors.
Demographics: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.
Geography: Ads are served to a custom geography with zip code level targeting.
YOUTUBE VIEWS
A YouTube View is counted when someone watches a complete ad that’s 11-30 seconds long, someone watches at least 30 seconds of an ad that’s more than 30 seconds long, or someone interacts with the ad.
Platform Placements
YouTube.com
85% of U.S. internet users log on to YouTube weekly.
TrueView
Ads are TrueView in-stream, skippable after 5 seconds.
Source: Statista.com
Rich Media
Utilize creative animation to capture the attention of users.
High Frequency
Deliver more impressions to get your brand noticed online.
Call To Action
Generate leads with a strong CTA and click-through to your website.
CREATIVE
Required Sizes: 300×250, 728×90, 320×50
Accepted Formats: .jpg, .png, .gif | HTML | 3rd Party Ad Tags
Additional Sizes: 300×600, 160×600, 300×50
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