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STREAMING AUDIO
Target a streaming audience listening to audio content in a relevant location.
Optimization: Campaigns are optimized for Completion Rates.
Campaigns are based on a CPM (Cost per Thousand impressions) model.
Geography:
Ads are served to a custom geography with zip code level targeting.
Website Retargeting: Ads are served to users who visited the advertiser’s website. (A tracking tag/pixel is required to be placed on the advertiser’s website.)
Placement Examples:
iHeartRadio
Spotify
Radio.com (Audacy.com)
RadioAlice
Sonos.Radio
CBSLocal.com
NON-SKIPPABLE
Non-skippable ads are played in brand-safe environments.
BROADEN YOUR REACH
Streaming Audio goes beyond traditional radio, reaching an audience engaged in other activities where visual media cannot reach them.
CREATIVE
Length: :15 or :30s
Suggested Bitrate: 1600 kbps or less
File Format: .MP3, .MP4A, .WAV, .OGG
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