Targeting:
Geography: Serve ads to a custom geography with zip code level targeting.
Demographic/Interests: Serve ads to an audience who fits the desired demographics and declared interests via first-party data.
Retargeting: Serve ads to users who visited the advertiser’s website. (A tracking tag/pixel is required to be placed on the advertiser’s website.) Facebook page retargeting is also available.
Social Ads
Target social media users browsing content on Facebook, Messenger and Instagram using first-party demographic targeting in a relevant location.
Campaign Goals: Social campaigns are launched with different goals for different strategies.
Creative:
Single Image:
Image Formats:
.png, .jpg, .gif
Resolution:
min 600x600px
Image Ratios: 1.91:1 to 1:1
Carousel:
-
Image Formats:
.png, .jpg
-
Video Formats:
MP4, MOV, or GIF
-
Resolution:
min 600x600px
-
Image Ratios:
1.91:1 to 1:1
-
Number of Images:
2-10
Video Formats:
-
MP4, MOV, or GIF
-
Resolution:
min 1080×1080
-
Max File Size:
4GB
TRAFFIC
Consideration | Send more people to a website, app, or Messenger conversation, generate leads, and increase engagement.
REACH
Awareness | Show your ad to the maximum number of people to build brand recognition or increase reach.
VIDEO VIEWS
Consideration | Get more people to view your video content to build brand recognition and encourage desired action.
